Itutu Apothecary

  • info@itutuapothecary.com
  • Lakeridge, VA, USA

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ITUTU APOTHECARY

Itutu isn’t just a word; it’s a philosophy for living. It’s the key to unlocking inner peace, unshakeable confidence, and the freedom to be your best self.

Our Vision

Embark on a journey of self-discovery. We'll guide you to prioritize your well-being, unleash your full potential, and finally achieve true self-liberation.

ITUTU

Within Yoruba culture Itutu by definition means peace, tranquil, calm and cool. A person who embraces or exhibits Itutu is : ​

Composed and Unbothered
Itutu reflects inner calmness and composure, even in challenging situations.
Graceful and dignified
Itutu embodies a sense of inner strength and self-assuredness reflected in one's demeanor.
Morally Grounded
Itutu is linked to good character (iwa) and acting with integrity.
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I pledge to:

Sleep is not a luxury, It's a necessity. I will prioritize getting enough sleep to be my absolute best.

I am extraordinary, but not superhuman. I give myself permission to put down the metaphorical cape and embrace rest, relaxation, and letting go.

I am extraordinary, but not superhuman. I give myself permission to put down the metaphorical cape and embrace rest, relaxation, and letting go.

I will be mindful of stressors and triggers. When needed, I will ground myself in self-care practices that promote emotional and physical health.

I give myself permission to remove myself from toxic situations and relationships that drain my energy

I commit to cultivating a daily or weekly practice that brings me pure pleasure, nourishing my spirit.

I commit to prioritizing ME, unapologetically. I deserve the best, and I love myself.

By signing this pledge, I join the Itutu Tribe in a commitment to prioritize my self-care and command my journey towards self-liberation.